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Home»Electric car»Acura And The Industry’s Timing Problem
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Acura And The Industry’s Timing Problem

January 20, 2026No Comments6 Mins Read
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As the editor of InsideEVs, I don’t follow the gas-car market as closely as I once did. My colleagues at Motor1 will tell me all the time about new internal-combustion vehicles they’re testing, and my reaction is often: “That’s great! What is that?” But even I was surprised to learn that Acura would be temporarily discontinuing its top-selling RDX crossover. 

Now, dealers are mad that they’re losing such an important car at a time when demand for its upcoming RSX electric model may not be as strong as it would’ve been with $7,500 tax credits in place. And they may have a point this time. 

The must-read morning roundup of EV and tech news.

That kicks off this edition of Critical Materials, our morning roundup of industry and technology news. Also on deck today: Porsche’s China woes continue, and this whole “America needs to own Greenland” thing is bad for auto stocks. Let’s dig in. 

25%: Acura’s Dealers Are Mad About An EV Shift. They May Have A Point




2027 Acura RSX Prototype

Photo by: Acura

I certainly don’t have strong feelings for the RDX. I can’t even recall the last time I drove one. But it is (or was) the kind of competitive, mass-market crossover that pays the bills for other things, as every automaker needs amid this expensive, rocky shift to electrification, advanced software and autonomy.

But the RDX is going on a two-year hiatus before becoming a hybrid model. In the meantime, Acura is launching a smaller gas crossover, the ADX, and the electric RSX—one of the first cars on Honda’s new in-house EV platform, replacing the General Motors-made ZDX that was discontinued last year.

(A lot of three-letter names, I know. I don’t come up with this stuff.)

The point is, the RSX’s tech makes it a very big deal, especially for Honda and Acura, which are late to the game on electrification. Yet as Automotive News reports, dealers are unhappy because they’re without a mass-appealing crossover at a very uncertain time for EVs without the $7,500 tax credit:

“To cancel [RDX] production on such short notice just leaves us hanging,” said Brian Benstock, vice president at Paragon Acura in New York City.

Benstock attributed the predicament to Acura’s “stubborn” pursuit of EVs until recently. Dealers repeatedly had urged a hybrid focus and a diversified powertrain approach, he said.

Benstock estimates the MDX and ADX will recapture just 20 percent of RDX volume, given the distinct segments. “There’s a certain demand for the RDX, and when you take it away,” those customers are going to look at alternatives in that segment, he said.

“Acura chose a different strategy—one that was politically correct but wrong for the market,” Benstock said. “Now dealers are paying the price.”

Now, we know that very few traditional car dealers are excited about EVs. They were among the loudest voices pushing back against what they called an “EV mandate” in the Biden years. But they have kind of a point here: at a time of regulatory whiplash and changing consumer demand, how does a car company get the timing “right”?

See also  Tesla renames its lineup in Australia, no cheaper model on the cards

In the future, most automakers in the U.S. will likely have a mix of gas, hybrid and electric options; with the Trump administration rolling back strict fuel economy rules, car companies aren’t under the gun to deliver an all-electric future anymore. But that hardly means EV demand is going away. It is expected to pick up as battery costs fall in the latter part of this decade, and besides, a post-Trump White House or Congress could put an EV push back in play.

Still, the car companies don’t have infinite capital to play with. It’s not ideal for them to invest in so many powertrains at once, and to always be “right” about what consumers are going to want.

They may have more EV or hybrid options in the pipeline, but “coming soon” doesn’t help your business right now: “You can’t sell customers on ‘two years from now.’ Nobody’s going to wait for that truck,” dealer Benstock told AN. And he’s not wrong.

The next few years will be a wild time as all of these companies figure out what the future looks like—or don’t.

50%: Porsche’s China Headaches Got Worse In 2025




Porsche China

Photo by: Porsche

I still think that after all these years, the Porsche Taycan is one of the best EVs you can buy. But buyers in China aren’t going for it like they used to, because in their market, they can probably do better—and for cheaper, too.

Porsche has been struggling mightily in what used to be its largest market for years now, amid a wider shift toward homegrown brands over the “foreign” competitors. While Porsche had a record year in the U.S. in 2025 (albeit narrowly), the China downturn stung hard. Here’s the Wall Street Journal with more:

Automakers have faced intense competition in China, sparking a prolonged price war as rivals cut prices to win customers, while a lengthy property market slump and economic-growth concerns in the country has also led to buyers pulling back on luxury spending.

“Key reasons for the decline remain the challenging market conditions, particularly in the luxury segment, and the very intense competition in the Chinese market, especially for all-electric models,” the company said.

Other German brands, including Audi, BMW and Mercedes-Benz, have all recently reported that the challenging Chinese market hit demand last year.

In the meantime, and like other automakers, Porsche is betting big on North America to offset China’s losses. But as that Acura example shows, it’s hard to get things right here, too.

See also  Here's How You Jump Start A Completely Dead Rivian

75%: Autos Stocks Fall Amid This Whole ‘Greenland’ Thing




Toyota bZ Norway

Photo by: Toyota Norway

As Americans utter a collective “Uhhhh…” and Europeans flex militarily as President Donald Trump commits to taking control of the self-governing territory of Greenland, the economic fallout is already starting to spread.

That included automotive stocks on Monday, particularly as Trump threatens stiff new tariffs on European nations. Here’s CNBC with more:

Germany’s Volkswagen, BMW, and Mercedes-Benz Group stood between 2.5% to 3% lower, while Milan-listed shares of Ferrari dipped around 2.2%, notching a 52-week low. Germany’s Porsche fell 3.2% on the news.

Milan-listed shares of Stellanti, which owns household names including Jeep, Dodge, Fiat, Chrysler, and Peugeot, were last seen 1.8% lower.

The moves come shortly after Trump on Saturday pledged to impose 10% tariffs on the U.K., Denmark, Norway, Sweden, France, Germany, the Netherlands, and Finland by Feb. 1, ramping up his push to make Greenland, a self-governing Danish territory, part of the United States.

Analysts believe the auto industry—already rocked by Trump’s tariffs and regulatory changes in the U.S.—is uniquely vulnerable to these new levies due to its heavily interconnected supply chains. If any car company thought 2026 would be easier than 2025, they’re in for a rude awakening.

100%: How Do Automakers Get Powertrains Right In 2026?




2027 Acura RSX Prototype

Photo by: Acura

What is the “right” mix of powertrains for any automaker? Hybrid, gas, electric, EREV—there’s a lot going on right now. Or should they waste zero time in going electric, treating this current moment as a kind of speed bump? Share your thoughts in the comments.

See also  The Volvo EX90 Was A Disaster. Here's Why The EX60 Should Be Different

Contact the author: patrick.george@insideevs.com




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