HYUNDAI Motor Company Australia (HMCA) has significantly reduced pricing across its Kona Electric and Ioniq 5 model ranges, slashing manufacturer list prices by $8000 as part of a broader push to boost the appeal of its battery-electric vehicle line-up.
The revised pricing, effective immediately, sees the Kona Electric range start from $46,000 + ORC while the larger Ioniq 5 now opens at $68,200 + ORC.
Pricing of the performance-focused Ioniq 5 N remains unaffected by the changes.
The move comes on top of Hyundai’s previously announced End of Financial Year (EOFY) offers covering a range of petrol and hybrid models, as well as finance incentives.
A key change to the Kona Electric range is the introduction of a new Elite grade, creating a three-tier line-up that more closely mirrors the structure of the petrol and hybrid Kona family.
The revised range now consists of Standard Range, Elite, and Premium variants, broadening customer choice while lowering the entry point to Hyundai’s small electric SUV.
Hyundai says the pricing adjustments are accompanied by minor specification revisions across both the Kona Electric and Ioniq 5 line-ups.
For the Ioniq 5 range, the Premium N Line variant now receives leather sports seats featuring N logos in place of the previously fitted suede upholstery.
The updated Ioniq 5 line-up continues to offer Hyundai’s E-GMP dedicated EV architecture, ultra-fast charging capability and vehicle-to-load functionality, while the lower pricing brings the medium-sized electric SUV closer to key rivals in the increasingly competitive EV segment.
The revised Kona Electric and Ioniq 5 ranges are available to order now, with dealer arrivals commencing this month.
HMCA chief operating officer Gavin Donaldson said the repositioned pricing strengthened the appeal of the brand’s expanding electrified vehicle portfolio.
“With a diverse portfolio spanning light, small, medium and large SUVs, our award-winning EV line-up has never been more appealing, offering even better value and choice to Australian buyers,” he said.
The pricing overhaul follows a period of intensifying competition in Australia’s EV market, where manufacturers continue to adjust pricing and specifications in response to growing consumer choice and softer demand conditions.