The First And Last?
Porsche has had a tough sales run these past few months; almost all models are down in terms of sales except for the unstoppable 911, which still posts positive sales growth. One of the slowest sellers has been the Taycan EV, with a drop of 25%, and it has forced the brand to look at its offerings overall.
Rumors have surfaced that apparently confirm that Porsche was looking to refresh its EV lineup by killing off the Taycan with immediate effect. However, new reports are claiming the contrary.
Slow Death?
Previously, we reported on the news posted by a German publication, Wirtschaftswoche, which claimed that the Taycan’s production and sales are about to end. Specifically, the report said that the automaker first deliberated ending production immediately, but then decided to slowly kill off the model instead. The plan was to kill off the Taycan by 2030, but no official confirmation has been given yet. Part of the report also claims that the Taycan production line would move from Stuttgart to Leipzig, where it’ll be built alongside the Panamera and Macan EV.
Carbuzz reports that new insider information has shed more light on the future of the Taycan. They were able to get a statement from Porsche itself, with the company spokesperson saying there are plans to streamline the Taycan model. It has already begun, with the Cross Turismo and Sport Turismo wagons already taken out of the U.S. market after the 2026 model year.
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Stayin’ Alive
The statement also revealed more about the Taycan model moving forward. According to them, streamlining doesn’t mean the end of a car, but rather the Taycan’s specific streamlining is to “reduce the number of variants in order to lower complexity.”
Furthermore, the spokesperson was very clear by saying, “We currently have no plans to discontinue the Taycan in the short term. We have invested significantly in the model and will continue to monitor how demand develops.” So, for the time being, the Taycan gets a reprieve, but at the very least, we could see a very reduced Taycan lineup.
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