NO DOUBT wishing to retain its number one sales position in the (large) US-style pick-up segment, Ram Trucks Australia has launched a sharpish end-of-financial-year sales push on its off-road oriented 1500 Rebel model headlined by a 4.99 per cent finance offer targeting ABN holders.
Buyers will have to be quick as the offer is available from April 1 to June 30, with the so-called “Mates Rates” deal on new Rebel stock. The deal is offered through Ram Trucks Finance on a 48-month term, with no deposit required and a maximum 40 per cent balloon payment.
The sales campaign comes as Ram continues to leverage strong demand for full-size US pick-ups locally, where it says the 1500 has led its segment for seven consecutive years. But rapid, upward fuel pricing pressure may impact heavily on Ram sales and all competing makes: Chevrolet, Ford, and Toyota.
Priced from $141,950 plus on-road costs, the Rebel sits as the off-road-focused variant in the Ram 1500 line-up, pairing heavy-duty hardware with a more aggressive visual package.
The imposing truck is powered by the brand’s new ‘Hurricane’ twin-turbocharged 3.0-litre inline six-cylinder petrol engine, producing 313kW and 635Nm – replacing the outgoing 5.7-litre Hemi V8 with gains in both performance and efficiency.
Ram head office in the US has already announced it will reintroduce the Hemi V8 stateside in some form between June and August this year but its (re)appearance Down Under is not confirmed.
The ruggedised Rebel package extends beyond cosmetic upgrades with Bilstein off-road suspension, dedicated off-road wheels and tyres, and crawl control technology.
Towing capacity is rated at 3500kg on a 50mm tow ball, rising to 4500kg with a 70mm setup.
Interior specification leans towards the premium end of the segment, with a panoramic sunroof, 19-speaker Harman Kardon audio system, and a multi-screen layout comprising a 14.4-inch infotainment display, 12-inch digital instrument cluster and a 10.25-inch passenger display.
Standard equipment also includes a tow bar with integrated trailer braking, handy spray-in bedliner and a power-operated, damped tailgate.
The model is offered with two new exterior colour options including Granite Crystal and Diamond Black that expand the palette alongside the existing red, white and blue finishes, while black badging, a “unique” grille and a vented sports bonnet complete the Rebel’s visual differentiation.
Ram Trucks Australia general manager Jeff Barber said the finance offer was designed to capitalise on buyer interest ahead of EOFY.
“This finance offer makes it even easier for buyers to get behind the wheel of a Ram 1500 Rebel in the lead-up to the end of the financial year, while stock lasts,” he said.
The 4.99 per cent rate is available to approved ABN applicants only, with terms and conditions applying.