MASERATI has foreshadowed a broader product and brand reset before 2030, with senior executives confirming that that Italian luxury manufacturer will return to segments it no longer covers while considering new technical partnerships and a further evolution of its Nettuno V6 engine.
The comments, made during a global briefing for updated GranTurismo, GranCabrio and Grecale models, point to a more significant change of direction than the range-wide facelift announced this week, which will tide the brand over until the next phase begins.
A bigger strategic pivot will be important to Maserati’s broader plans to rebuild volume and credibility after exiting several historically important segments and nameplates, including the Ghibli and Quattroporte sedans, and the Levante large SUV.
“While the updates presented today focus on the near-term, we are already working on what comes next,” said Maserati chief operating officer Santo Filici.
“We will continue to grow our presence in the luxury segment, expand our product offering, and invest in the technologies that best express our character.
“This includes the continued development of iconic powertrains such as V6 Nettuno … and a technology strategy that remains open as customer expectations continue to evolve.”
The comments align with parent company Stellantis’ latest business plan, which confirms Maserati will be reinforced as a “pure luxury” brand with two new E-segment models, and a more detailed roadmap to be presented late this year.
That pre-Christmas event is expected to be a critical presentation for the brand, which has been subject to consistent speculation over its position within Stellantis, and has lacked direct replacements for the discontinued Quattroporte and Levante.
Mr Filici suggested both nameplates, or at least the market positions they occupied, remain central to Maserati’s future thinking.
“Now, we are working to build the other pillar that is part of our story, meaning the Quattroporte, that is not only the sedan,” he added.
“When we look at the Quattroporte, we can also imagine a car in the E-SUV segment, the previous Levante, to be super clear … so we need to come back to these parts of the market, and that is the direction we are following this time.”
While Maserati has not confirmed whether the two E-segment cars will use the Quattroporte or Levante names, the direction points to a future large SUV and low-roof flagship strategy, giving the brand a more complete showroom offering.
“We will keep the range we have today that is still fantastic … of course, we will surprise you with new models,” continued Mr Filic.
While combustion engines will feature prominently, the future plan is likely to retain the multi-energy flexibility that has characterised Maserati’s recent years.
Tasked whether hybrid or plug-in options were under consideration, Mr Filic said that Maserati was studying the “possible evolution” of the Nettuno V6, while engineering chief Davide Danesin said hybridisation was “becoming more and more a standard” under emissions pressure.
“This is something we could consider in the future … it’s under our view, let’s say,” said Mr Danesin.
The comments do not confirm a return to V8 power or manual transmissions, but they leave open the possibility that Maserati’s next-generation products might lean into more emotive combustion or hybrid solutions.
Mr Filici confirmed that Maserati is assessing future suppliers and partners, particularly in areas such as electronic architecture, while insisting that the brand must retain its own identity.
“What is important is to keep the soul of Maserati, meaning the proportion of the design, the performance, the material, the craftsmanship, the interior of the car,” he concluded.